- 1. What is an interview?
- 2. Different types of interviews
- 3. Designing an interview
- 4. Recruiting research participants (a) Constructing the interview sample
- 5. Recruiting research participants (b) Recruitment strategies
- 6. Ethical issues to consider in recruitment of participants
- 7. Preparing for the interview
- 8. Conducting the interview (a) Being a good interviewer
- 9. Conducting the Interview (b) At the interview
- 10. Conducting the interview (c) Building trust and rapport
- 11. Conducting the interview (d) Using probes
- 12. Ethical issues in research interviews (a) Relationship between researchers and participants
- 13. Ethical issues in research interviews (b) Researchers as participants in the research process.
- 14. Ethical issues in research interviews: Insider/Outsider researchers
- 15. Post-interview practice
- 16. Summary of Module
- 17. Feedback Survey
5. Recruiting research participants (b) Recruitment strategies
There are several strategies that can be used to recruit participants for your research. These include:
- Choosing participants from a subset of a survey to hold a more in-depth interview (Peake 2018).
- A form of cold calling involving approaching members of the public directly to ask them if they want to participate in your research project.
- This is a strategy that may pose several ethical issues, including imposing on people’s privacy, and impeding the ability to secure voluntary and informed consent.
- giving people information about your study and giving them the opportunity to volunteer to participate, for example, through posting an advertisement calling for participants in a local newspaper or radio station, or placing posters calling for participants on a neighbourhood noticeboard.
- This strategy relies on participants identifying with categories that are imposed on them by the research framework and having the time and resources to volunteer to participate.
- Using the social networks of existing research participants to reach potential participants.
- Snowball sampling can be particularly useful for ‘hidden’ populations who may be reluctant or unlikely to respond to public calls for participation due to the nature of the issue being studied, or personal circumstances, such as existing demands on their time (Browne, 2005; Cannon et al, 1988).
- Which recruitment methods are most suited to reaching the people in your research sample?
- Cannon, L.W., Higginbotham, E and Leung, M. 1988. Race and Class Bias in Qualitative Research on Women. Gender and Society, 2 (4), pp. 449-462.
- Browne, K. 2005. Snowball Sampling: Using Social Networks to Research Non-heterosexual Women. International Journal of Social Research Methodology. 8(1), pp. 47-60.
- Peake, L. 2018. Presentation at the ‘Workshop in Urban Feminist Research: Ethnographic Research Tools’, Ramallah, Palestine, July 2018.